首頁外文書商業行銷商務趨勢 〉Chaos Monkeys: Inside the Silicon Valley Money Machine
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Chaos Monkeys: Inside the Silicon Valley Money Machine

Chaos Monkeys: Inside the Silicon Valley Money Machine


作者  /  Antonio Garcia Martinez

出版社 / EBURY PRESS

出版日期 / 2016/06/30

商品語言 / 英文

裝訂 / 平裝

定價 / NT$599

售價 / 79折, NT$ 473

※ 此商品需向門市調貨,備齊後出貨


Chaos Monkeys: Inside the Silicon Valley Money Machine 其它優惠/消息


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矽谷人大爆矽谷內幕!這是一本《老千騙局》(Liar’s Poker)遇上《社群網站》的書。作者Antonio García Martínez將矽谷科技界的前瞻者、無聊工作者、反社會者、機會主義者、玩弄金錢者的秘密、巧取豪奪與放縱的生活型態攤在陽光下!

「讓人無法抗拒且拋不開的新創科技公司全方位指南…一部必讀之作。」
--《紐約時報》(The New York Times)

「黑暗般真實…Garcia Martinez絕頂聰明地描述了位高權重的加州科技人舒適卻自我中心的態度。」
--《金融時報》(Financial Times)

「忘掉華爾街殘酷競爭的資本主義吧!這些傢伙把電影《華爾街》的貪婪男主Gordon Gekko變得像是甘地。」
--《電訊報》(Telegraph)

書中所謂的"Chaos Monkey”指的是電腦工程師用來破壞及測試系統強度的軟體,像作者這樣的科技創業家就像我們社會的搗蛋猴,他們的創新搗亂了我們生活的每個層面,從交通運輸的Uber到度假的Airbnb,從電視的Netflix到交友的Tinder,這些無一不是完美的商業奇蹟。

作者原本在高盛從事收集並研究大量數據的工作,來到矽谷後成立公司,然後被尚未上市的Facebook網羅到廣告部門,利用使用者數據為臉書賺進把大鈔票。因為臉書內部鬥爭,García Martínez被迫轉戰敵對陣營Tweeter。這一路上,他惹毛了一堆人,在臉書釀造非法啤酒,在高速公路上與人比賽飆車,住在遊艇上,過著薪水太高的豪奢生活。

本書揭露了社群媒體與線上行銷的混沌演變,從新創公司到信用衍生性商品,從”老大哥”到數據追蹤,作者尖銳的觀察,怪異的種種把戲,帶我們經歷一趟脫離人群的超富有科技業的顛覆與滑稽之旅。

An adrenaline-fuelled exposé of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio García Martínez, this is Liar’s Poker meets The Social Network. 

Computer engineers use ‘chaos monkey’ software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society’s chaos monkeys – their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) – all in search of the perfect business miracle. 

Describing himself as ‘high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times’, García Martínez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook’s nascent advertising team. Here he turned users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark ‘Zuck’ Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, García Martínez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary.

In Chaos Monkeys he tells you HOW – and HOW NOT – to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, García Martínez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital ‘privacy’, he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.







詳細資料

誠品26碼 /2681344642002
ISBN 13 /9781785034541
ISBN 10 /1785034545
EAN /9781785034541

頁數528
尺寸23.4X15.3CM
裝訂平裝
級別
語言英文
成份




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