Lean Branding: Creating Dynamic Brands to Generate Conversion | 誠品線上

Lean Branding: Creating Dynamic Brands to Generate Conversion

作者 Laura Busche
出版社 Ingram International Inc
商品描述 Lean Branding: Creating Dynamic Brands to Generate Conversion:,Everyday,thousandsofpassionatedeveloperscomeupwithnewstartupideasbutlackthebrandingknow-howtoma

內容簡介

內容簡介 Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop.Learn exactly what a brand is--and what it isn'tBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategyMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goalsPivot your brand ingredients in new directions based on what you've learned--by optimizing rather than trashingFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

作者介紹

作者介紹 Laura has been implementing The Lean Startup methodology with more than 150 entrepreneurs and their 50+ internet-based startups. She has learned about what makes and breaks them, what they fear as they create their brand, and how it can be fixed. This experience has allowed her to grasp first-hand what it takes to improve every component of their brand strategy from logo design to demo day pitches. Being a digital marketing mentor for Colombia's IT Ministry and its Apps.co program, based entirely on The Lean Startup and the Business Model Canvas, has given her a unique insight to approach brand building for internet-based startups.She completed my business degree at the Kogod School of Business in Washington D.C. (Summa Cum Laude in Business Administration.Concentration: International Marketing), and she is currently completing her PhD dissertation in Consumer Psychology. Junior Chamber International (UN program) recognized her as one of the Top Outstanding Young Persons in Colombia in 2012, and the World Economic Forum invited her to belong to their Global Shapers community of young people changing the world in 2013. She has grown passionate about digital marketing from working at Groupon, National Geographic and creating her own agency (www.ozonegroup.co). The Lean Startup inspired her to become a marketing mentor for several cohorts of Colombian entrepreneurs.

商品規格

書名 / Lean Branding: Creating Dynamic Brands to Generate Conversion
作者 / Laura Busche
簡介 / Lean Branding: Creating Dynamic Brands to Generate Conversion:,Everyday,thousandsofpassionatedeveloperscomeupwithnewstartupideasbutlackthebrandingknow-howtoma
出版社 / Ingram International Inc
ISBN13 / 9781492054191
ISBN10 /
EAN / 9781492054191
誠品26碼 /
尺寸 / 22.9X15.2X1.5CM
重量(g) / 394.6
尺寸 / 22.9X15.2X1.5CM
頁數 / 292
裝訂 / P:平裝
級別 / N:無
語言 / 3:英文

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