首頁外文書 〉商業行銷

集大成的年度管理智慧,2018年必讀的《哈佛商業評論》經典十大文章 集大成的年度管理智慧,2018年必讀的《哈佛商業評論》經典十大文章

我們已經從去年的《哈佛商業評論》獲得許多概念、洞見與最佳實踐方法,這些都是驅動商業成長最先進且最具影響力的想法。產業分析經典之作《競爭策略》作者麥可.波特,《快思慢想》的康納曼等大師,為您帶來最新且重要的管理概念,寶鹼與電腦軟體公司Adobe等公司的實際案例,您將從中獲得許多寶貴的管理概念。包括: ●思考如何讓客戶回流 ●如何創造發出清晰訊息的視覺化圖像 ●評估顛覆式變化進入產業的速度 ●賦予你員工打破規則的自由,增加他們的向心力與參與感 ●了解什麼是「區塊鏈」,它如何影響產業 ●加速研發進程,以便將產品更快速地交給客戶


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商業行銷特價專區

Ninety Percent of Everything: Inside Shipping, the Invisible Industry That Puts Clothes on Your Back, Gas in Your Car, and Food on Y

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66折, NT$370

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Insight Out: Get Ideas Out of Your Head and Into the World

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The Monocle Guide to Good Business

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Black Box Thinking: The Surprising Truth About Success

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