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The Catalyst: How to Change Anyone's Mind The Catalyst: How to Change Anyone's Mind

Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?


商業行銷新品推薦

Zconomy: How Gen Z Will Change the Future of Business-and What to Do about It

Zconomy: How Gen Z Will Change the Future of Business-and What to Do about It

作者:Jason Dorsey/ Denise Villa HARPERCOLLINS PUBLISHERS

NT$1,050 79折, NT$830

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new gener

Inclusify: The Power of Uniqueness and Belonging to Build Innovative Teams

Inclusify: The Power of Uniqueness and Belonging to Build Innovative Teams

作者:Stefanie K. Johnson HARPERCOLLINS PUBLISHERS

NT$699 9折, NT$629

In this groundbreaking guide, a management expert outlines the transformative leadership skill of tomorrow―one that can make it possible to build truly diverse and inclusive teams which value employee



商業行銷特價專區

Dogfight: How Apple and Google Went to War and Started a Revolution

Fred Vogelstein

FARRAR STRAUS GIROUX

全球兩大龍頭企業Apple與Google,近幾年來的競爭愈趨...

NT$560

66折, NT$370

The Infinite Game

Simon Sinek

PORTFOLIO

《先問,為什麼?》、《最後吃,才是真領導》、《找到你的為什麼...

NT$700

71折, NT$497

Mastering The Market Cycle: Getting the Odds on Your Side

Howard Marks

NICHOLAS BREALEY PUBLISHING

投資市場起起落落的循環是常態,抽手的時機一直都是投資者關注的...

NT$899

89折, NT$799

As We Speak: How to Make Your Point and Have It Stick

Peter Meyers/ Shann Nix

ATRIA BOOKS

A practical and empowering gui...

NT$560

66折, NT$370

The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

Brad Stone

LITTLE BROWN AND COMPANY

《紐約時報》暢銷書《貝佐斯傳》作者帶您深入新矽谷的世界!科...

NT$499

NT$499

Extreme You: Step Up. Stand Out. Kick Ass. Repeat

Sarah Robb O'Hagan

HARPERCOLLINS PUBLISHERS

As a child, Sarah Robb O'Hagan...

NT$665

66折, NT$439

The Other "F" Word

John Danner/ Mark Coopersmith

John Wiley & Sons Singapore Pte.

Leverage the power of failure ...

NT$875

66折, NT$577

Becoming Steve Jobs: How a Reckless Upstart Became a Visionary Leader

Brent Schlender/ Rick Tetzeli

HODDER & STOUGHTON LIMTED

全世界沸沸揚揚討論中,近年最受矚目的賈伯斯新書!蘋果公司公開...

NT$429

66折, NT$283