首頁外文書商業行銷企業管理 〉How Business Works

How Business Works 其它優惠/消息


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內容簡介

商業新手最佳選書!視覺式的思考,淺顯易懂的圖像編輯概念,理解商業用語不再是難事

《How Business Works》解析各種商業模式的主要概念、金融及公司經營管理。以實用正確的商業知識,讓商業新手可以快速理解。你知道利潤、毛利和淨利之間的差異嗎?什麼是現金流,什麼又是所謂的有限公司?本書將一一回答商業新手的百大疑問,提供珍貴的商業知識及資源。複雜難懂的商業概要以淺顯易懂的方式重新詮釋,例如股票和股份、有限公司、合夥關係及債券發行等各種商用專業術語,有了這本專業精簡的商業用書,馬上就能脫離商業菜鳥之名。書中更大方分享許多商業實用技能,提供創業新手及行銷新手參考。全書以簡單扼要的全彩訊息圖表解析商業,有別於傳統抽象的文字閱讀方式,讓讀者快速適應新的市場需求,替自己創造更多機會,打造更成功的事業。

Defines and explains the key concepts behind business, finance and company management.

With the right knowledge, business does not have to be difficult. Do you know the difference between profit margin, gross profit and net profit? What is cash flow or a limited company? How Business Works answers hundreds of questions and is an invaluable reference for anyone wanting to learn about business.

This unique guide explains complex business concepts using simple, easy-to-understand language while defining hundreds of business terms such as stocks and shares, limited companies, partnerships and bond issues. Essential know-how is offered on everything from starting a small business to marketing your company and building your teams.

No other business book explains the subject visually and in such a concise and immediate manner.













詳細資料

誠品26碼 /2681267566003
ISBN 13 /9780241006931
ISBN 10 /0241006937
EAN /9780241006931

頁數352
尺寸23.3X19.5CM
裝訂精裝
級別
語言英文
成份


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