首頁外文書藝術美術 〉Management of Art Galleries (2 Ed.)
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Management of Art Galleries (2 Ed.)

Management of Art Galleries (2 Ed.)


作者  /  Magnus Resch

出版社 / PHAIDON PRESS LIMITED

出版日期 / 2016/11/14

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,100

售價 / 9折, NT$ 990

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Management of Art Galleries (2 Ed.) 其它優惠/消息


introduction all_character


內容簡介

The art world is tough, the rules are a mystery, and only the lucky few make money’ – so how can galleries succeed?

What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch’s insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.







詳細資料

誠品26碼 /2681346260006
ISBN 13 /9780714873268
ISBN 10 /0714873268
EAN /9780714873268

頁數152
尺寸21X14.6CM
裝訂平裝
級別
語言英文
成份


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