首頁外文書商業行銷商務趨勢 〉Merchandising: Theory, Principles, and Practice (3 Ed.)
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Merchandising: Theory, Principles, and Practice (3 Ed.)

Merchandising: Theory, Principles, and Practice (3 Ed.)


作者  /  Grace I. Kunz

出版社 / Baker & Taylor

出版日期 / 2009/08/12

商品語言 / 英文

裝訂 / 平裝

定價 / NT$5,400

售價 / NT$ 5,400 ※ 特價商品,不再折扣

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Merchandising: Theory, Principles, and Practice (3 Ed.) 其它優惠/消息


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內容簡介

Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.







詳細資料

誠品26碼 /2680931124006
ISBN 13 /9781563678264
ISBN 10 /1563678268
EAN /9781563678264

頁數518
尺寸18.5X3.3X23.4CM
裝訂平裝
級別
語言英文




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