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Hegarty on Advertising: Turning Intelligence into Magic

Hegarty on Advertising: Turning Intelligence into Magic


作者  /  John Hegarty

出版社 / THAMES & HUDSON LTD.

出版日期 / 2017/08/01

商品語言 / 英文

裝訂 / 精裝

定價 / NT$899

售價 / NT$ 899 ※ 特價商品,不再折扣

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Hegarty on Advertising: Turning Intelligence into Magic 其它優惠/消息


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內容簡介

Anyone interested in learning about advertising throughout the world will enjoy reading this book. ―Choice

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.

The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.
50 color illustrations







詳細資料

誠品26碼 /2681490342009
ISBN 13 /9780500293638
ISBN 10 /0500293635
EAN /9780500293638

頁數232
尺寸22.9X16.6CM
裝訂精裝
級別
語言英文
成份0.00




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