首頁外文書商業行銷企業管理 〉MCKINSEY WAY
商品訊息
作者書籍
MCKINSEY WAY

MCKINSEY WAY
專業主義


作者  /  RASIEL, ETHAN M.

出版社 / McGraw-Hill Education (Singapore)

出版日期 / 1999/03/01

商品語言 / 英文

裝訂 / 精裝

定價 / NT$985

售價 / 79折, NT$ 778

※ 此商品需向門市調貨,備齊後出貨


MCKINSEY WAY 其它優惠/消息


introduction all_character


內容簡介

"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place." --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT.
"Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming." --Paul H. Zipkin, Vice-Dean, The Fuqua School of Business

It's been called "a breeding ground for gurus." McKinsey & Company is the gold-standard consulting firm whose alumni include titans such as "In Search of Excellence" author Tom Peters, Harvey Golub of American Express, and Japan's Kenichi Ohmae.

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. In THE MCKINSEY WAY, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management.

He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of a task: 
How McKinsey recruits and molds its elite consultants; 
How to "sell without selling"; 
How to use facts, not fear them; 
Techniques to jump-start research and make brainstorming more productive; 
How to build and keep a team at the top its game; 
Powerful presentation methods, including the famous waterfall chart, rarely seen outside McKinsey; 
How to get ultimate "buy-in" to your findings; 
Survival tips for working in high-pressure organizations.

Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, THE MCKINSEY WAY is fascinating reading that empowers every business decision maker to become a better strategic player in any organization.







詳細資料

誠品26碼 /2611203190009
ISBN 13 /9780070534483
ISBN 10 /0070534489
EAN /9780070534483

頁數208
裝訂精裝
級別
語言英文
成份




Share/Save/Bookmark

查看全台書店有無此商品

 

本日最熱商品