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From Silk to Silicon: The Story of Globalization Through Ten Extraordinary Lives

From Silk to Silicon: The Story of Globalization Through Ten Extraordinary Lives


作者  /  Jeffrey E. Garten

出版社 / HARPERCOLLINS PUBLISHERS

出版日期 / 2017/03/14

商品語言 / 英文

裝訂 / 平裝

定價 / NT$595

售價 / 79折, NT$ 470

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內容簡介

《新競爭時代》作者,著名的全球化經濟學者傑弗瑞.賈騰(Jeffrey Garton),透過史上推動全球化的十大人物故事,帶你從不一樣的角度,理解何謂全球化。

「簡潔、博學且有趣,從《絲路到矽谷》(From Silk to Silicon)這本書,是全球化起源最具原創性的報導。」- 前墨西哥總統Ernesto Zedillo Ponce de León

過去關於全球化的著作,皆以趨勢、政策或產業的角度探討史上影響全球最深的力量。本書作者反其道而行,挑選出十大影響人物,探討他們形塑當今現況的歷史成就。這些人物包括:

成吉思汗 – 橫掃歐亞創建蒙古大帝國,開啟連結東西兩方的貿易路徑,開創了
運輸、通訊與管理創新方面的新紀元。

羅斯柴爾德(Mayer Amschel Rothschild) – 從猶太隔離區崛起,創立史上最強大的
銀行集團,成為國際金融的濫觴。

塞勒斯.菲爾德(Cyrus Field) – 全球通訊之父,建立了橫跨大西洋的電報系統,
是全球廣播、電視與網際網路的先驅者。

柴契爾夫人(Margaret Thatcher) – 她受人爭議的政策,連結了各國經濟體,在實
質上開啟了所謂的自由市場。

葛洛夫(Andy Grove) – 逃離納粹魔掌的匈牙利難民,創立了大量生產電腦晶片的
英特爾,為矽谷的電腦革命奠立基礎。

藉由他們的故事,作者提出了重要的問題:一個人究竟有多大的影響力可以改
變世界?過去的全球化浪潮如何影響現在並形塑未來?

The story of globalization, the most powerful force in history, as told through the life and times of ten people who changed the world by their singular, spectacular accomplishments.

This is the first book to look at the history of globalization through the lens of individuals who did something transformative, as opposed to describing globalization through trends, policies, or particular industries. From Silk to Silicon tells the story of who these men and women were, what they did, how they did it and how their achievements continue to shape our world today. They include:

• Genghis Khan, who united east and west by conquest and by opening new trade routes built on groundbreaking transportation, communications, and management innovations.

• Mayer Amschel Rothschild, who arose from an oppressive Jewish ghetto to establish the most powerful bank the world has seen, and ushered in an era of global finance.

• Cyrus Field, who became the father of global communications by leading the effort to build the transatlantic telegraph, the forerunner to global radio, TV, and the worldwide Internet.

• Margaret Thatcher, whose controversial policies opened the gusher of substantially free markets that linked economies across borders.

• Andy Grove, a Hungarian refugee from the Nazis who built the company—Intel—that figured out how to manufacture complex computer chips on a mass, commercial scale and laid the foundation for Silicon Valley’s computer revolution.

Through these stories Jeffrey E. Garten finds the common links between these figure and probes critical questions including: How much influence can any one person have in fundamentally changing the world? And how have past trends in globalization affected the present and how will they shape the future? From Silk to Silicon is an essential book to understanding the past—and the future—of the most powerful force of our times.








詳細資料

誠品26碼 /2681416276005
ISBN 13 /9780062409980
ISBN 10 /0062409980
EAN /9780062409980

頁數480
尺寸20.3X13.5X2.8CM
裝訂平裝
級別
語言英文
成份




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