首頁外文書社科社會 〉Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies
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Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies

Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies


作者  /  Geoffrey West

出版社 / PENGUIN GROUP (USA) INC.

出版日期 / 2017/05/16

商品語言 / 英文

裝訂 / 精裝

定價 / NT$699

售價 / NT$ 699 ※ 特價商品,不再折扣

※ 無庫存


Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies 其它優惠/消息


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內容簡介

《規模的規律與祕密》透過驚人的數學模型、複雜理論、碎形幾何、冪次法則等科學的視野,總結縮放法則如何解釋世界運作的規律,塑造我們如今生存的樣態。 

◎比擬《槍炮、病菌與鋼鐵》的科普大作。試圖提供一切事物一個生物性理論。 

◎以打破傳統學科界線的方法,解決長期的全球永續問題。本書以複雜科學立論,這是一門新興學科,橫跨數學、物理學、動力學、統計、電腦科學、生物學、生態學領域,企圖以此解釋生命問題:包括生命起源、生物演化,以及經濟演化等等。 

◎一本充滿令人興奮觀念的大書。本書極具原創性與重要性,內含看似彼此無關的主題的驚人洞見,例如老化與死亡、睡眠、代謝、城市、能源使用、創造力、公司,甚至人類生存的永續問題。如果你對世界的真正運作方式感到好奇,絕對不要錯過這本書。 

◎對於現代社會與經濟、新創公司、大型企業與城市發展的基本科學法則,提出非常強有力的全新見解。企業執行長、技術專家、市長、都市領導人與任何想理解形塑我們複雜組織的世界背後的簡單法則,一定要讀這本書。 

規模比例大小,很有事! 
宇宙世界運作的祕密全都和規模有關, 
它背後神奇的縮放法則顯示,規模主宰了一切生命的存在與消亡, 
從細胞到城市,從企業到環境生態系統,從千分之一秒到一千年, 
本書帶你在生命的複雜中尋找簡單與一致。 

• 當城市與公司的規模加倍時,會發生什麼事? 
• 如果一棟建築物、一架飛機、一個經濟體或一隻動物的尺寸減半呢? 
• 如果某城市的人口變成兩倍,道路會不會也大約變成兩倍、犯罪率也變兩倍、專利也變兩倍? 
• 如果某公司的銷售加倍,獲利會不會也跟著加倍? 
• 如果某隻動物的體重減半,需要的食物是不是也只要一半? 

城市是文明、創新、財富與權力的匯集中心,但也是犯罪、汙染、貧窮、疾病與能源消耗的集中地。因為這種雙重性,「城市的科學」有存在的必要,我們要問,是否有一個數量預測模型,能理解城市的動態、成長與演化?而其中的關鍵在於「規模」以及背後原理。 

當外在環境改變,所有的系統(人類、細胞、大象、城市或企業)都要改變規模才能去適應、演化或成長。「可縮放性」因此是各種系統生存的必要條件。 

簡而言之,本書探究各種組織和生物有機體的「規模」。
會觸及的問題包括: 
• 城市或企業要到多大才叫做大?紐約是大鯨魚?微軟是大象? 
• 為什麼人類只能活到120多歲,而不是千歲或萬萬歲? 
• 我們能從細胞和複雜分子的特性來計算生命期限嗎?我們能改變它們而延長壽命嗎? 
• 大象、老鼠和所有哺乳動物在一生中的心跳次數都差不多(15億次),為何壽命卻有差別? 
• 為什麼多數企業像老鼠一樣短命? 
• 我們能建立一個理論,同時解釋人類和企業為何死去嗎? 
• 我們能從數量上理解企業如何誕生、滅亡,並因此預測它們的壽命嗎? 
• 能預測微軟或Google何時倒閉嗎? 
• 城市有極限規模或最適規模嗎? 
• 為什麼生活節奏要一直加快?為什麼創新速率要不斷提升? 

"This is science writing as wonder and as inspiration." —The Wall Street Journal

Wall Street Journal

From one of the most influential scientists of our time, a dazzling exploration of the hidden laws that govern the life cycle of everything from plants and animals to the cities we live in.

Visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses.

Fascinated by aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science: West found that despite the riotous diversity in mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient—and lives 25% longer. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism’s body.

West’s work has been game-changing for biologists, but then he made the even bolder move of exploring his work’s applicability. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. Recently, West has applied his revolutionary work to the business world. This investigation has led to powerful insights into why some companies thrive while others fail. The implications of these discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune.







詳細資料

誠品26碼 /2681539185000
ISBN 13 /9781594205583
ISBN 10 /1594205582
EAN /9781594205583

頁數479
尺寸23.6X15.5X3.8CM
裝訂精裝
級別
語言英文




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