首頁外文書商業行銷行銷市場 〉Branding For Dummies (2 Ed.)
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Branding For Dummies (2 Ed.)

Branding For Dummies (2 Ed.)


作者  /  Bill Chiaravalle/ Barbara Findlay Schenck

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2014/12/31

商品語言 / 英文

裝訂 / 平裝

定價 / NT$875

售價 / 9折, NT$ 788

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Branding For Dummies (2 Ed.) 其它優惠/消息


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內容簡介

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy.

Includes tips and cautionary advice on social media and its impact on personal and business branding programs
Covers balancing personal and business brand development
References some of the major brand crises—and how to avoid making the same mistakes
Shows brand marketers how to create brands that match their employers' objectives while launching their own careers
If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.







詳細資料

誠品26碼 /2681063195001
ISBN 13 /9781118958087
ISBN 10 /111895808X
EAN /9781118958087

頁數384
尺寸23.6X18.8CM
裝訂平裝
級別
語言英文
成份




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