首頁外文書商業行銷行銷市場 〉Momentum: The 5 Marketing Principles That Will Propel Your Business in the Digital Age
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Momentum: The 5 Marketing Principles That Will Propel Your Business in the Digital Age

Momentum: The 5 Marketing Principles That Will Propel Your Business in the Digital Age


作者  /  Shama Hyder

出版社 / BenBella Books

出版日期 / 2018/02/06

商品語言 / 英文

裝訂 / 平裝

定價 / NT$525

售價 / 9折, NT$ 473

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Momentum: The 5 Marketing Principles That Will Propel Your Business in the Digital Age 其它優惠/消息


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內容簡介

Searching for clarity amidst the chaos of digital marketing―plus better ROI?

Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most “reliable” marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.

Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what’s important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts―along with the just rewards―Momentum is the resource you’ve been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world’s constant changes and result in real ROI:

agility through analytics
customer focus
integration
content curation
cross-pollination

Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you’re a young business or an established company, Momentum will teach you how to thrive.







詳細資料

誠品26碼 /2681553868002
ISBN 13 /9781944648749
ISBN 10 /1944648747
EAN /9781944648749

頁數192
尺寸22.8X15.2CM
裝訂平裝
級別
語言英文
成份0.00




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