首頁外文書建築室內設計 〉Great Store Design
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作者書籍
Great Store Design

Great Store Design


作者  /  Natalie Hantze/ Ed.

出版社 / teNeues Media GmbH & Co. KG

出版日期 / 2015/10/01

商品語言 / 英/德/法三國語言

裝訂 / 精裝

定價 / NT$1,800

售價 / 9折, NT$ 1,620

※ 此商品需向門市調貨,備齊後出貨


Great Store Design 其它優惠/消息


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內容簡介

Glamorous, fascinating, and sometimes even magical: the flagship stores of the biggest brands combine interior design and product presentation to create a unique melange of style and image. Stores serve as a window into a very special world whether they are a concept store, pop-up store or a shrine to the brand. The days are long gone when they were merely a sales floor; brands in the fashion, automotive, beauty and lifestyle sectors want to inspire shoppers with their spirit. This is what turns customers into diehard fans. Store design is the great art of staging and communicating a brand's values, and the supreme method of anchoring your brand in a customer's mind over the long term. As our daily activities move increasingly into the virtual sphere, people long for things that are accessible and approachable. Retailers must fight an increasingly difficult battle with online providers to win customers. A sophisticated mix of a wide variety of materials, spaces designed with eclectic ingredients or luxurious accents, and elegant lighting solutions become vehicles that convey the heart and image of a brand and create tactile and visual experiences for shoppers. In this manner, shops become event locations, favorite hangouts, and in the very best cases, a kind of living room for customers and friends. This opulent book shows the most amazing stores, talks to brand makers and creative artists and designers, and offers unique insights into the previously unknown world of brand design. Brands want to move us-and more and more, stores are where the magic happens.







詳細資料

誠品26碼 /2681193493008
ISBN 13 /9783832732844
ISBN 10 /3832732845
EAN /9783832732844

頁數208
尺寸32X25CM
裝訂精裝
級別
語言英/德/法三國語言
成份


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