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50 Management Ideas You Really Need to Know

50 Management Ideas You Really Need to Know


作者  /  Edward Russell-Walling

出版社 / Quercus Publishing

出版日期 / 2012/08/02

商品語言 / 英文

裝訂 / 平裝

定價 / NT$550

售價 / 9折, NT$ 495

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內容簡介

In 50 Ideas You Really Need to Know Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates.

Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.







詳細資料

誠品26碼 /2681534047006
ISBN 13 /9781780875835
ISBN 10 /1780875835
EAN /9781780875835
頁數208
尺寸21.5X13.7CM
裝訂平裝
級別
語言英文
成份0.00




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