首頁外文書設計商業設計 〉Mid-Century Ads (Reissue Ed.)

Mid-Century Ads (Reissue Ed.) 其它優惠/消息


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內容簡介

Mad for ads: Advertising for the Space Age Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit. Text in English, French, and German.
















詳細資料

誠品26碼 /2681028132003
ISBN 13 /9783836556323
ISBN 10 /3836556324
EAN /9783836556323

頁數720
尺寸20.1X14.5X4.1CM
裝訂精裝
級別
語言英文
成份


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