首頁外文書商業行銷商務趨勢 〉Faster, Higher, Farther: The Inside Story of the Volkswagen Scandal
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Faster, Higher, Farther: The Inside Story of the Volkswagen Scandal

Faster, Higher, Farther: The Inside Story of the Volkswagen Scandal


作者  /  Jack Ewing

出版社 / BANTAM UK

出版日期 / 2017/08/01

商品語言 / 英文

裝訂 / 平裝

定價 / NT$599

售價 / 77折, NT$ 461

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Faster, Higher, Farther: The Inside Story of the Volkswagen Scandal 其它優惠/消息


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內容簡介

全球汽車產業最大醜聞案,福斯集團汽車舞弊事件內幕大公開

德國知名集團福斯汽車於2015年9月被美國國家環境保護局查獲,在美銷售的汽車內植入特殊軟體,以規避官方檢驗廢氣排放,這項最大醜聞衝擊全世界。福斯汽車長年經營高品質及值得信賴的公關形象一夜之間成為貪婪與欺騙的象徵。全球消費者憤怒、投資者感到恐慌,而福斯集團則面臨一連串的公關危機及破產效應,經由一連串的調查,2017年監管機構判定福斯集團必須判賠車主高達200億美金。本書作者Jack Ewing將揭露福斯集團舞弊事件的真相,闡述福斯如何成為家家戶戶必須擁有的經典房車,更在行銷策略上被吹捧為綠色環保車款。真實描繪福斯集團主席Ferdinand Piech及執行長Martin Winterkorn如何狂熱地帶領福斯員工,以不法的手段追尋不可能達成的銷售目標。

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.

When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, investors panicked, the company embarrassed and facing bankruptcy.

As lawsuits and criminal investigations piled up, by early 2017 VW had settled with regulators and car-owners for $20 billion, with additional fines and claims still looming.

In Faster, Higher, Farther, Jack Ewing rips the lid off the scandal. He describes VW’s rise from “the people’s car” during the Nazi era to one of Germany’s most prestigious and important global brands, touted for being “green.” He paints vivid portraits of Volkswagen chairman Ferdinand Piëch and chief executive Martin Winterkorn, arguing that their unremitting ambition drove employees, working feverishly in pursuit of impossible sales targets, to illegal methods.

With unprecedented access to key players and a ringside seat during the course of the legal proceedings, Faster, Higher, Farther reveals how the succeed-at-all-costs culture prevalent in modern boardrooms led to one of corporate history’s farthest-reaching cases of fraud—with potentially devastating consequences.

As the future of one of the world’s biggest companies remains uncertain, this is the extraordinary story of Volkswagen’s downfall.







詳細資料

誠品26碼 /2681477247006
ISBN 13 /9780593077252
ISBN 10 /0593077253
EAN /9780593077252

頁數352
尺寸23.4X15.3CM
裝訂平裝
級別
語言英文
成份0.00




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