首頁外文書文學類型文學 〉The Perfect Meal: The Multisensory Science of Food and Dining
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The Perfect Meal: The Multisensory Science of Food and Dining

The Perfect Meal: The Multisensory Science of Food and Dining


作者  /  Charles Spence/ Betina Piqueras-Fiszman

出版社 / Wiley Blackwell PUBLISHERS LTD.

出版日期 / 2014/09/22

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,800

售價 / NT$ 1,800 ※ 特價商品,不再折扣

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The Perfect Meal: The Multisensory Science of Food and Dining 其它優惠/消息


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內容簡介

The authors of The Perfect Meal examine all of the elements that contribute to the diner’s experience of a meal (primarily at a restaurant) and investigate how each of the diner’s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non–food and beverage factors that have been shown to influence the diner’s overall experience.

Examples are:

the colour of the plate (visual)
the shape of the glass (visual/tactile)
the names used to describe the dishes (cognitive)
the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner’s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.
2015 Popular Science Prose Award Winner.







詳細資料

誠品26碼 /2681230978000
ISBN 13 /9781118490822
ISBN 10 /1118490827
EAN /9781118490822

頁數424
尺寸24.6X17.2X2CM
裝訂平裝
級別
語言英文
成份




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