首頁外文書設計平面設計 〉Poster Collection 24: The Magic of Things
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Poster Collection 24: The Magic of Things

Poster Collection 24: The Magic of Things


作者  /  Museum of Design Zurich/ Ed.

出版社 / LARS MULLER PUBLISHERS

出版日期 / 2012/09/30

商品語言 / 英/德對照

裝訂 / 平裝

定價 / NT$1,375

售價 / 9折, NT$ 1,238

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Poster Collection 24: The Magic of Things 其它優惠/消息


introduction all_character


內容簡介

The Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects--butter, a sewing machine, or shoes--are presented as desirable objects enticing us to buy. Free from any further contextualization, the objects acquire a sensual presence and magical aura. The product poster had its heyday in Switzerland in the 1940s with designers such as Niklaus Stoecklin, Peter Birkhauser, or Otto Baumberger. As consumer society developed, however, the exclusive focus on the product and the brand name was no longer enough--in advertising, the feelings associated with the object as it related to life grew increasingly important. Today it is in the cultural poster that the magical depiction of things is experiencing a kind of renaissance."







詳細資料

誠品26碼 /2681231763001
ISBN 13 /9783037782583
ISBN 10 /3037782587
EAN /9783037782583

頁數96
尺寸24X16.5CM
裝訂平裝
級別
語言英/德對照
成份


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