首頁外文書商業行銷商務趨勢 〉Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
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Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries


作者  /  Safi Bahcall

出版社 / ST. MARTIN'S PRESS

出版日期 / 2019/03/19

商品語言 / 英文

裝訂 / 平裝

定價 / NT$630

售價 / 79折, NT$ 498

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「這本作品融合一切:新點子、大膽的思維、有趣的歷史和令人信服的分析。試圖改變世界的你絕對不容錯過。」─《快思慢想》作者丹尼爾‧卡納曼

龐德和立普妥之間有什麼共同點?從一杯水中,我們要如何學習人性和世界史?

物理學家及實業家Safi Bahcall在這本作品中揭示了一種令人驚訝的思考集體行為奧妙的新方式,挑戰我們所知的事物,如何培育出突破性進展的一切。

借鑒於研究相變的科學,Bahcall展示為何團隊、企業或任何團體會突然從接受瘋狂的新想法轉化為監決拒絕它,宛如流水瞬間變為脆冰。本書識別出控制這種轉變結構上細微的變化,就像溫度控制水從變成冰一般。

作者利用各種案例,從森林大火到在網路上追捕恐怖份子,再到盜賊、天才和君王,Bahcall展示了這種新興的科學如何幫我們理解企業行為和國家的命運。作者將他獨特的見解為世界帶來創意,幫助更多企業家和夢想家建構經驗和教訓。

過去數十年,研究人員一直利用相變的工具和技術來了解為何鳥類會成群結隊、魚類如何游泳、大腦如何運作、投票機制、犯罪行為、思想傳播、瘟疫暴發和生態系統崩潰。如果20世紀改變世界的科學世量子力學和地心引力,那21世紀將重新形塑世界的新科學則是相變。

"This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world." --Daniel Kahneman, winner of the Nobel Prize and author of Thinking, Fast and Slow

What do James Bond and Lipitor have in common? Why do traffic jams appear out of nowhere on highways? What can we learn about innovation from a glass of water? In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.

Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how this new kind of science helps us understand the behavior of companies and the fate of empires. Loonshots distills these insights into lessons for creatives, entrepreneurs, and visionaries everywhere.

Over the past decade, researchers have been applying the tools and techniques of phase transitions to understand how birds flock, fish swim, brains work, people vote, criminals behave, ideas spread, diseases erupt, and ecosystems collapse. If twentieth-century science was shaped by the search for fundamental laws, like quantum mechanics and gravity, the twenty-first will be shaped by this new kind of science. Loonshots is the first to apply these tools to help all of us unlock our potential to create and nurture the crazy ideas that change the world.







詳細資料

誠品26碼 /2681720515005
ISBN 13 /9781250225610
ISBN 10 /1250225612
EAN /9781250225610

頁數368
尺寸15.4X23.3CM
裝訂平裝
級別
語言英文




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