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Mastering the New Media Landscape: Embrace the Micromedia Mindset

Mastering the New Media Landscape: Embrace the Micromedia Mindset


作者  /  Barbara Henricks/ Rusty Shelton

出版社 / BERRETT-KOEHLER PUBLISHERS

出版日期 / 2016/03/07

商品語言 / 英文

裝訂 / 平裝

定價 / NT$630

售價 / 79折, NT$ 498

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Mastering the New Media Landscape: Embrace the Micromedia Mindset 其它優惠/消息


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內容簡介

The New Way to Get Noticed 

The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.







詳細資料

誠品26碼 /2681329919006
ISBN 13 /9781626565807
ISBN 10 /1626565805
EAN /9781626565807

頁數192
裝訂平裝
級別
語言英文
成份




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