首頁外文書商業行銷商務趨勢 〉Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity
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Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity

Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity


作者  /  Douglas Rushkoff

出版社 / PORTFOLIO

出版日期 / 2016/03/01

商品語言 / 英文

裝訂 / 平裝

定價 / NT$630

售價 / 79折, NT$ 498

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Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity 其它優惠/消息


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Douglas Rushkoff 探討數位經濟時代的問題,以及我們該如何將其加以利用,為眾人創造繁榮。
為什麼像谷歌、臉書與Uber等大公司的驚人成長,並沒有為每個人帶來更多繁榮? 
讓富裕者與貧窮者、科技人員與所有人產生對立的原因,究竟來自於什麼系統上的問題?

「Douglas Rushkoff是當今最犀利的媒體理論學家之一,也是數位經濟領域引人深思的評論家。他的書籍十分幽默。」——WALTER ISAACSON,《賈伯斯傳》作者

抗議者砸破載著谷歌員工往公司路上的巴士窗戶,他們的怒氣是合理的,卻找錯了對象。我們時代真正的衝突,並不存在於失業者與數位菁英之間,甚至也不存在於百分之九十九的大眾與位於金字塔頂端的百分之一之間。問題在於,如龍捲風般的科技發展,早已讓經濟失控,而包括抗議者、谷歌員工、股東與經營者的全人類,都深陷此後果的影響下。是時候為人類優化經濟系統,因為它原本就應當為服務我們而存在。

知名媒體學者兼作家Douglas Rushkoff在這本開拓先鋒的書裡,呈現如何將人性與現代科技最好的一面完美結合。他將迥異的各項議題,包括大數據、機器人崛起、人工智慧、演算法在股票市場交易運用上的日益興盛、零工經濟 (gig economy)、歐元區的瓦解等結合探討,為經濟提供批判性意見,也為人類與貿易的重要十字路口,提供精準細微的呈現。本書提供實際、樂觀且以人為中心的方法,在數位時代裡,達成經濟成長。

Digital technology was supposed to usher in a new age of distributed prosperity, but so far it has been used to put industrial capitalism on steroids. It’s not technology’s fault, but that of an extractive, growth-driven, economic operating system that has reached the limits of its ability to serve anyone, rich or poor, human or corporate. Robots threaten our jobs while algorithms drain our portfolios. But there must be a better response to the lopsided returns of the digital economy than to throw rocks at the shuttle buses carrying Google employees to their jobs, as protesters did in December 2013.
 
In this groundbreaking book, acclaimed media scholar and technology author Douglas Rushkoff calls on us to abandon the monopolist, winner-takes-all values we are unwittingly embedding into the digital economy, and to embrace the more distributed possibilities of these platforms. He shows how we can optimize every aspect of the economy—from central currency and debt to corporations and labor—to create sustainable prosperity for business and people alike.








詳細資料

誠品26碼 /2681260191004
ISBN 13 /9780399564369
ISBN 10 /0399564365
EAN /9780399564369

頁數288
裝訂平裝
級別
語言英文
成份




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