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The Future of Almost Everything: The Global Changes That Will Affect Every Business and All Our Lives

The Future of Almost Everything: The Global Changes That Will Affect Every Business and All Our Lives


作者  /  Patrick Dixon

出版社 / PROFILE BOOKS LTD

出版日期 / 2015/08/27

商品語言 / 英文

裝訂 / 平裝

定價 / NT$550

售價 / 9折, NT$ 495

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內容簡介

《華爾街日報》讚譽為掌握全球變化趨勢的領袖人物,Patrick Dixon大膽預言未來經濟市場及社會的快速演化

全球變化領袖人物Patrick Dixon大膽預言未來世界的發展,城市化、全球化、民族化、倫理化的演化過程越演越烈。未來經濟將仰賴新興市場的成長;醫療的偉大進步伴隨著流行性病毒的散播,產生對人類的威脅;政權將出現重大震盪,並產生更多的衝突;人類將為隱私權而奮戰,而商業發展也將改變顧客與員工的關係;無人駕駛汽車成為趨勢,沙漠區太陽能站的建立也將為千里外的人類帶來無盡的能源,若要保持社會的經濟繁榮,在未來的商業市場中需更多的努力,才能贏得顧客的信任,面對未來需要更充分的準備,政治、人口統計、科技及技能也必須作出因應的調整及提升。

Patrick Dixon擔任許多全球性公司的高層團隊顧問,並公認為全球20位仍在世的最具影響力商業思想家之一。已著有15本書,包括暢銷書《Futurewise》。他的理論和思想一直廣受媒體與商業管理網站的關注。

From the man the Wall Street Journal describes as a 'global change guru', more than one hundred of the trends that touch every aspect of our lives.

Patrick Dixon looks at how the future will be Fast, Urban, Tribal, Universal, Radical and Ethical - a future of boom and bust and great economic change as the emerging markets grow up; a future of great advances in medicine and also greater threats from viral epidemics; a future of political shocks and greater conflicts; a future in which people will strive for more privacy and businesses will change the way they relate to their staff and their customers; a future in which there will be driverless cars and solar power generated in the desert will power cities thousands of miles away.

In short, with great perception and insight, Patrick Dixon highlights the risks that a future-proof business needs to be aware of, and what to prepare for if it is to prosper and survive in a world where customers and markets, politics and demographics, technology and skills, and opportunities and choices will be very different.







詳細資料

誠品26碼 /2681232296003
ISBN 13 /9781781254974
ISBN 10 /1781254974
EAN /9781781254974

頁數352
尺寸19.8X12.9CM
裝訂平裝
級別
語言英文
成份




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