首頁外文書建築室內設計 〉Visual Merchandising: Windows and In-Store Displays for Retail (3 Ed.)
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Visual Merchandising: Windows and In-Store Displays for Retail (3 Ed.)

Visual Merchandising: Windows and In-Store Displays for Retail (3 Ed.)


作者  /  Tony Morgan

出版社 / LAURENCE KING PUBLISHING

出版日期 / 2016/02/02

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,375

售價 / 79折, NT$ 1,086

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Visual Merchandising: Windows and In-Store Displays for Retail (3 Ed.) 其它優惠/消息


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內容簡介

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchanddising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.







詳細資料

誠品26碼 /2681264230006
ISBN 13 /9781780676876
ISBN 10 /1780676875
EAN /9781780676876

頁數224
尺寸21X15CM
裝訂平裝
級別
語言英文
成份




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