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100 Ideas That Changed Advertising

100 Ideas That Changed Advertising


作者  /  Simon Veksner

出版社 / LAURENCE KING PUBLISHING

出版日期 / 2015/01/06

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,200

售價 / 9折, NT$ 1,080

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100 Ideas That Changed Advertising 其它優惠/消息


introduction all_character


內容簡介

A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of brandin g, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry.














詳細資料

誠品26碼 /2681207747004
ISBN 13 /9781780672342
ISBN 10 /1780672349
EAN /9781780672342

頁數216
尺寸27.4X21.6X2CM
裝訂平裝
級別
語言英文


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