首頁外文書社科社會 〉The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
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The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life

The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life


作者  /  Oliver Luckett/ Michael J. Casey

出版社 / Hachette Book Group USA

出版日期 / 2016/11/24

商品語言 / 英文

裝訂 / 軟精裝

定價 / NT$595

售價 / 79折, NT$ 470

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了解社群媒體必讀的著作!
藉由「社會有機體」,深入了解社群媒體!

◎《出版商周刊》2016年秋冬.商業與經濟學類Top 10重點大書


社群媒體大幅影響人類社會的系統、政策與文化,真正理解它如何運作的人,卻少之又少。科技巨頭Oliver Luckett與《虛擬貨幣革命》(The Age of Cryptocurrency)作者麥克.凱西(Michael J. Casey),深入解析社群媒體的運作模式。

短短不到十年間,社群媒體蓬勃發展,儼然已成為二十一世紀人類生活的中心。透過網路平台如臉書、推特、Instagram、Youtube的強大力量,獨裁者被推翻、沒沒無聞的青少年瞬間躍升為知名藝人,而不管是#BlackLivesMatter或Grumpy Cat,都曾在社群媒體被瘋傳、掀起廣泛討論。各種想法藉由照片、影片、主題標籤(hashtag)等媒介強力傳播,在短短幾天內,形塑並改變社會大眾的想法。

這些到底都是如何發生的?

本書提出革命性的理論:社群網絡高度模仿生物體的規則與運作方式。作者檢視細胞行為、代謝途徑、生化反應與病毒等,發現相互連結、卻擁有極大差異的社群媒體使用者,有如「社會有機體」的細胞,既是內容創造者,也是傳遞網絡。「網路爆紅」(meme)是有機體的基因,使用者則如同生物體般,不斷進行「網路爆紅」的複製、分享與再生,並且演化。「網路爆紅」為文化的基礎,更是人類社會的DNA。

「社會有機體」以前所未有的速度與威力,形塑政策與文化,激盪創新的點子。本書以淺顯易懂且強而有力的語言,深入介紹社群媒體的運作方式,是企業領導者、行銷專家與試圖深入了解數位世界者,不可或缺的著作。它不僅有社群媒體的深入介紹,更是當今人類生活與未來走向的重要指南!

Social media sits at the core of twenty-first century society. It topples dictators, ends racist traditions, and ushers in overnight fame to living room performers. But how does it actually work? To understand and best use social media, argue Oliver Luckett and Michael J. Casey, people must first look to nature and the inner workings of living organisms.

Social media-dismissed as trivial by some, chaotic by others-represents the zenith of humans' evolution as social beings. Though it profoundly influences our systems, policies, and culture, few people really understand how social media functions. In their provocative forthcoming book THE SOCIAL ORGANISM, Luckett and Casey show how social networks take on a life form of their own-forms that, to an astonishing degree, mimic the characteristics of biological life itself. By looking at the behavior of cells, metabolic pathways, biochemical reactions, viruses, and holonic structures, we can understand social media, how to employ it, and its potential impact on our world.

Unlike previous communication technologies, the interconnected yet wildly disparate users of social media (the cells of the Social Organism) are both the content creators and the distribution network. Memes are the Organism's genes and they reproduce, spread, and evolve just as biological life does. The Social Organism is the collective brain of our future, shaping policy and culture, and fostering innovation at a speed and level as never before possible. But it is up to us as individuals to nourish this organic network with positive content, and as a society to encourage its use as a force for good.

In easy-to-understand yet powerful language, Luckett and Casey describe how social media lives and breathes. THE SOCIAL ORGANISM is a groundbreaking idea book that will change our understanding of how social media-and human life-works in the twenty-first century.








詳細資料

誠品26碼 /2681368290005
ISBN 13 /9780316431217
ISBN 10 /0316431214
EAN /9780316431217

頁數320
尺寸23.4X15.3CM
裝訂軟精裝
級別
語言英文
成份




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