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HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review

HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review


作者  /  Harvard Business Review

出版社 / HARVARD BUSINESS SCHOOL PRESS

出版日期 / 2017/10/31

商品語言 / 英文

裝訂 / 平裝

定價 / NT$875

售價 / 79折, NT$ 691

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HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review 其它優惠/消息


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內容簡介

集大成的年度管理智慧,2018年必讀的《哈佛商業評論》經典十大文章。

我們已經從去年的《哈佛商業評論》獲得許多概念、洞見與最佳實踐方法,這些都是驅動商業成長最先進且最具影響力的想法。產業分析經典之作《競爭策略》作者麥可.波特,《快思慢想》的康納曼等大師,為您帶來最新且重要的管理概念,寶鹼與電腦軟體公司Adobe等公司的實際案例,您將從中獲得許多寶貴的管理概念。包括:

●思考如何讓客戶回流
●如何創造發出清晰訊息的視覺化圖像
●評估顛覆式變化進入產業的速度
●賦予你員工打破規則的自由,增加他們的向心力與參與感
●了解什麼是「區塊鏈」,它如何影響產業
●加速研發進程,以便將產品更快速地交給客戶

本書收錄的文章包括:

賴夫利與羅傑.馬丁的〈為何客戶留不住?〉
康納曼等人的〈噪音:如何克服決策不一致所帶來的隱藏性高成本〉
史考特.貝里納托〈成為視覺化溝通大師〉
隆.艾德納與瑞魯.卡波〈對的技術趕上錯的時機〉
麥可.波特與羅伯.克布倫〈在競爭中提升(醫療)價值〉
彼得.卡裴利與安娜.塔維斯〈績效管理革命〉
法蘭西絲卡.吉諾〈讓員工叛逆〉
道賓與卡列芙〈為什麼多元化計畫會失敗〉
馬可.顏西提與卡林.拉哈尼〈你不可不知的「區塊鏈」創新〉
史帝文.普洛克希〈醫界愛迪生〉


A year's worth of management wisdom, all in one place.

We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important management conversations to your fingertips.

This book will inspire you to:

●Reconsider what keeps your customers coming back
●Create visualizations that send a clear message
●Assess how quickly disruptive change is coming to your industry
●Boost engagement by giving your employees the freedom to break the rules
●Understand what blockchain is and how it will affect your industry
●Get your product in customers' hands faster by accelerating your research and development phase

This collection of articles includes "Customer Loyalty Is Overrated," by A.G. Lafley and Roger L. Martin; "Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making," by Daniel Kahneman, Andrew M. Rosenfield, Linnea Gandhi, and Tom Blaser; "Visualizations That Really Work," by Scott Berinato; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "How to Pay for Health Care," by Michael E. Porter and Robert S. Kaplan; "The Performance Management Revolution," by Peter Cappelli and Anna Tavis; "Let Your Workers Rebel," by Francesca Gino; "Why Diversity Programs Fail," by Frank Dobbin and Alexandra Kalev; "What So Many People Don’t Get About the U.S. Working Class," by Joan C. Williams; "The Truth About Blockchain," by Marco Iansiti and Karim R. Lakhani; and "The Edison of Medicine," by Steven Prokesch.








詳細資料

誠品26碼 /2681513913001
ISBN 13 /9781633693067
ISBN 10 /1633693066
EAN /9781633693067

頁數224
尺寸20.3X14X1.3CM
裝訂平裝
級別
語言英文




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