首頁外文書商業行銷行銷市場 〉The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to
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The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to

The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to


作者  /  David Meerman Scott

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2016/06/27

商品語言 / 英文

裝訂 / 平裝

定價 / NT$770

售價 / 9折, NT$ 693

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The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to 其它優惠/消息


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內容簡介

The essential roadmap for the new realities of selling when buyers are in charge

Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost.

The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace.

 David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now.

Among the topics covered in detail:
●Why the old rules of sales and service no longer work in an always-on world
●The new sales cycle and how informative Web content drives the buying process
●Providing agile, real-time sales and service 24/7 without letting it rule your life
●The importance of defining and understanding the buyer personas
●How agile customer service retains existing clients and expands new business
●Why content-rich websites motivate interest, establish authority, and drive sales
●How social media is transforming the role of salesperson into valued consultant

Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.








詳細資料

誠品26碼 /2681549226007
ISBN 13 /9781119272427
ISBN 10 /1119272424
EAN /9781119272427

頁數304
尺寸22.8X15.2CM
裝訂平裝
級別
語言英文
成份0.00




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