A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century | 誠品線上

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

作者 Scott Bedbury ; Stephen Fenichell
出版社 Ingram International Inc
商品描述 A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century:,Whatdoesitreallytaketosucceedinbusinesstoday?InANewBrandWorld,ScottBedbury

內容簡介

內容簡介 What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning--and failed--branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

作者介紹

作者介紹 Scott Bedbury was Senior Vice President of Marketing at Starbucks from 1995 to 1998. Prior to that he spent seven years as head of advertising for Nike, where he launched the Bo Knows and Just Do It campaigns. He is currently an independent brand consultant and a speaker for the Leigh Bureau.Stephen Fenichell is the author of Plastic: The Making of A Synthetic Century and Other People's Money. His articles have appeared in New York, Men's Journal, GQ, Lear's, Spy, Connoisseur, Cond&eacute-Nast Traveler, and Wired.

商品規格

書名 / A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
作者 / Scott Bedbury ; Stephen Fenichell
簡介 / A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century:,Whatdoesitreallytaketosucceedinbusinesstoday?InANewBrandWorld,ScottBedbury
出版社 / Ingram International Inc
ISBN13 / 9780142001905
ISBN10 /
EAN / 9780142001905
誠品26碼 /
尺寸 / 21.1X14.2X1.8CM
重量(g) / 226.8
語言 / 3:英文
尺寸 / 21.1X14.2X1.8CM
裝訂 / P:平裝
頁數 / 240
級別 / N:無