Honor Thy Label: Dr. Bronner's Unconventional Journey to a Clean, Green, and Ethical Supply Chain | 誠品線上

Honor Thy Label: Dr. Bronner's Unconventional Journey to a Clean, Green, and Ethical Supply Chain

作者 Gero Leson
出版社 Ingram International Inc
商品描述 Honor Thy Label: Dr. Bronner's Unconventional Journey to a Clean, Green, and Ethical Supply Chain:,"Acompellingstoryaboutthekindofmoral,life-givingdecisionsth

內容簡介

內容簡介 "A compelling story about the kind of moral, life-giving decisions that businesses can make to do good while doing well."--Mark Bittman, author of Animal, Vegetable, Junk What's in a label? For Dr. Bronner's, more than ingredients or intentions--it spells out an ethical commitment to fairness and sustainable growth, uniting consumers and companies worldwide. Dr. Bronner's Magic Soaps are renowned for their dense product labels ("All-One ") and the curious tingling of peppermint. But how did this unusual natural soap transform the small print into soaring sales--inspiring customer loyalty not just with lather, but with good clean business? In Honor Thy Label, Dr. Bronner's head of Special Operations, Gero Leson, reveals the inside story of how a little-known family-run soap company grew from countercultural roots to create a revolutionary fair trade and organic supply chain from the ground up--and rode the waves of popular demand without losing sight of the process. Through stories of harrowing setbacks and hard-won triumphs in projects that spanned the globe, in Sri Lanka, Ghana, India, and beyond, Leson demystifies the process of building and scaling ethical production. And he proves that if done right, the results ripple outward to benefit customers, communities, and the environment we share. Told with spirit and conviction, Honor Thy Label invites socially conscious entrepreneurs and shoppers on a journey to break the boundaries of production with the pioneers of socially just business--spreading Dr. Bronner's radical vision of simple ingredients with cosmic impact.

作者介紹

作者介紹 Dr. Gero Leson is the vice president of Special Operations at Dr. Bronner's, the top-selling natural brand of soaps in North America. After joining the company in 2005, he helped its transition to sourcing all major ingredients directly from certified fair trade and organic projects, built from scratch, supplied by small-scale farms. Under his leadership, Dr. Bronner's has become a pioneer in the global movement to establish socially just and environmentally responsible supply chains. Leson speaks regularly on business, sustainability, fair trade, and regenerative organic agriculture.

商品規格

書名 / Honor Thy Label: Dr. Bronner's Unconventional Journey to a Clean, Green, and Ethical Supply Chain
作者 / Gero Leson
簡介 / Honor Thy Label: Dr. Bronner's Unconventional Journey to a Clean, Green, and Ethical Supply Chain:,"Acompellingstoryaboutthekindofmoral,life-givingdecisionsth
出版社 / Ingram International Inc
ISBN13 / 9780593087411
ISBN10 /
EAN / 9780593087411
誠品26碼 /
尺寸 / 23.1X15.0X3.3CM
重量(g) / 612.3
語言 / 3:英文
尺寸 / 23.1X15.0X3.3CM
裝訂 / H:精裝
頁數 / 352
級別 / N:無