Advertising and Branding Basics | 誠品線上

Advertising and Branding Basics

出版社 Ingram International Inc
商品描述 Advertising and Branding Basics:,Fromtheexpertswhohavewitnessedthehighsandlowsofvariousbrands,AdvertisingandBrandingBasicsoffersvaluableinsightsonbrandbuildin


內容簡介 From the experts who have witnessed the highs and lows of various brands, Advertising and Branding Basics offers valuable insights on brand building in today's consumer-centric world. As millennials continue to grapple with bottlenecks such as brand malfunctioning and bad customer reviews, the book provides a holistic review of the industry and why some brands survive the competition and others cease to exist. The book will draw the interest of advertising and branding professionals and new age leaders looking for one-stop advice on the subject. SAGE Back to Basics is a distilled compilation of proven and timeless ideas and best practices for new-age and experienced leaders alike. The hand-picked collection of books--on management, leadership, entrepreneurship, branding and CSR--offer advice from management experts whose knowledge and research has impacted and shaped business and management education. Other books in the series: Timeless Leadership Leadership Lessons from Dr Pritam Singh Corporate Social Responsibility in India Basics of Entrepreneurship Human Resource Development Insights Ideate, Brainstorm, Create Building Professional Competencies Timeless Management Soft Skills for Workplace Success


書名 / Advertising and Branding Basics
作者 /
簡介 / Advertising and Branding Basics:,Fromtheexpertswhohavewitnessedthehighsandlowsofvariousbrands,AdvertisingandBrandingBasicsoffersvaluableinsightsonbrandbuildin
出版社 / Ingram International Inc
ISBN13 / 9789391138950
ISBN10 /
EAN / 9789391138950
誠品26碼 /
尺寸 / 21.6X14.0X1.6CM
重量(g) / 367.4
語言 / 3:英文
尺寸 / 21.6X14.0X1.6CM
裝訂 / P:平裝
頁數 / 286
級別 / N:無