Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture | 誠品線上

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

作者 Stuart Ewen
出版社 Ingram International Inc
商品描述 Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture:,CaptainsofConsciousnessoffersahistoricallookattheoriginsoftheadvertisingi

內容簡介

內容簡介 Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

作者介紹

作者介紹 Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.

商品規格

書名 / Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
作者 / Stuart Ewen
簡介 / Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture:,CaptainsofConsciousnessoffersahistoricallookattheoriginsoftheadvertisingi
出版社 / Ingram International Inc
ISBN13 / 9780465021550
ISBN10 /
EAN / 9780465021550
誠品26碼 /
尺寸 / 20.1X12.7X1.8CM
重量(g) / 272.2
語言 / 3:英文
尺寸 / 20.1X12.7X1.8CM
裝訂 / P:平裝
頁數 / 272
級別 / N:無

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