《Apple：最初的五十年》——從車庫創業到全球市值之王的傳奇全紀錄為迎接 Apple 成立 50 週年，CBS《Sunday Morning》資深記者 David Pogue 全面梳理這家科技巨擘的完整生命史：它如何誕生、幾近殞落、在 Steve Jobs 帶領下重生，並在 Tim Cook 時代成為全球市值最高的公司。1976 年 4 月 1 日，兩位同名 Steve 的年輕人，在車庫裡創立了一家新創公司。他們的目標很簡單，卻極具顛覆性——把電腦的力量帶給每一個人。接下來的五十年，Apple 不只是推出產品，而是改寫科技與文化的面貌：滑鼠、雷射印表機、CD-ROM、Wi-Fi、數位影音、家用網路、觸控手機與平板電腦……一項項創新重新定義我們與世界的關係。在 Jobs 對細節近乎偏執的美學要求下，Mac、iMac、iPod、iTunes、iPhone、iPad、AirPods、Apple Watch 等產品，將尖端科技與極簡設計完美結合，成為全球生活方式的象徵。
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