內容簡介 《閃電擴張》作者 里德·霍夫曼 新作！從矽谷傳奇和標竿領袖雲集的萬神殿中，我們能學到什麼？擴張事業的關鍵不是才能、網路或策略，而是「創業心態」，而且這種心態可以培養！ 「里德·霍夫曼 (Reid Hoffman) 擁有直擊商業核心的天賦。如果你正在擴大事業版圖，或者你只是喜歡好故事，這絕對是值得細細品味的書。」—Bob Iger，迪士尼執行長。「一本在你打拼事業時的隨身兵法。充滿了愉悅的故事，重點是作者敏銳的洞察力，具體的操作模式。」—Reed Hastings, Netflix 聯合創始人暨執行長。為矽谷的幕後操刀，里德·霍夫曼是商業社群LinkedIn 的創始人，也是公司和各國元首的搶手顧問。在他的自媒體「Masters of Scale」中，他與各行各業有遠見創始人和領導者，深入探討了推動發展的驚人策略。 他們深具啟發性的故事，以及作為創始人和投資者的經歷，精煉了這個時代成功的秘密。 他分享了全球最具指標性的公司（包括 Apple, Nike, Netflix, Spotify, Instagram, Google, Startbucks 和 Microsoft）及顛覆性的創新公司: 從「基因檢測」到「跑腿外包」平台，一一解決 21 世紀的問題。本書結集線上廣播節目《擴張大師》中他與領導人的訪談錄，借鑒最引人入勝、啟發人心的故事，及個人的創業、投資經歷，揭開當代卓越成就背後的反直覺祕密。透過生動的故事和直接的分析，幫助您怎麼化危機為轉機，在您讓世界更美好同時發大財！What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn't talent, network or strategy. It's an entrepreneurial mindset - and that mindset can be cultivated. Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list of visionary founders and leaders, digging into the surprising strategies that power their growth. In this book, he draws on their most riveting, revealing stories - as well his own experience as a founder and investor - to distil the counterintuitive secrets behind the most extraordinary success stories of our times. Here, Hoffman teams up with Masters of Scale's executive producers to offer a rare window into the entrepreneurial mind. They share surprising, never-before-told stories from leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the twenty-first century. Through vivid storytelling and straightforward analysis, Masters of Scale distils their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a 'squirmy no'? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to do the work to keep your profits and values aligned.) Based on more than 100 interviews, and incorporating new material never aired on the podcast, Masters of Scale offers a unique insider's guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business today.
作者介紹 Reid Hoffman Reid Hoffman CBE is the legendary co-founder of LinkedIn and Silicon Valley serial investor, who currently serves on the boards of Airbnb and Microsoft, and was an early investor in unicorns such as Facebook, Flickr, Last.fm, Dropbox and Zynga. He is also a New York Times bestselling author. June Cohen June Cohen is co-producer of the Masters of Scale podcast. Prior to that, she headed up media for TED, building its digital media operations from the ground up, launching TED Talks on the Internet, the TED Open Translation Project and TEDWomen. Before that, June was VP of Content at HotWired.com, the pioneering website from Wired magazine. Deron Triff Deron Triff is co-producer of the Masters of Scale podcast. Prior to that, he served on the executive team at TED where he built nearly 100 partnerships that grew the brand's audience to over 100 million per month. He previously served as Vice President of Digital Ventures for PBS.