The Bezos Blueprint: Communication Secrets that Power Amazon's Success | 誠品線上

The Bezos Blueprint: Communication Secrets that Power Amazon's Success

內容簡介

內容簡介 《Talk like Ted》作者卡曼．蓋洛重磅新書！從西雅圖車庫做小生意起家，做終做到全世界最大公司之一。解析亞馬遜創辦人：傑夫‧貝佐斯如何以神級溝通技巧和領導秘訣，將公司快速擴展為全球電商霸主！The communication and leadership secrets of Amazon founder Jeff Bezos and how to master them, from Carmine Gallo the bestselling author of Talk Like Ted.Jeff Bezos built Amazon. A dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers.The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak and motivate teams and customers.The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.'Carmine Gallo examines more than two decades of Bezos letters to reveal the writing and communication strategies that should be taught to everyone with a story to tell'Marc Randolph, Co-Founder and First CEO of Netflix"

作者介紹

作者介紹 Carmine GalloCarmine Gallo is the bestselling author of Talk Like TED and The Storyteller's Secret. He is a communications coach for widely admired brands such as Pfizer, LinkedIn, Intel and Coca Cola, and a keynote speaker known for teaching the world's most respected business leaders how to deliver dynamic presentations and share inspiring stories. He is a columnist for Forbes and Entrepreneur. He is the head of Gallo Communications in California, where he resides with his wife.

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