Trailblazer: The Power of Business As The Greatest Platform for Change | 誠品線上

開拓者: 企業的力量是改變世界最好的平台

內容簡介

內容簡介 What's the secret to continuous growth and innovation in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is building a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world's most admired companies. He reveals how Salesforce's core values--trust, customer success, innovation, and equality--and commitment to giving back have become the company's greatest competitive advantage and the most powerful engine of its success. Because no matter what business you're in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to adapt the company culture to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what's going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.

作者介紹

作者介紹 Marc Benioff is chairman, co-CEO, and founder of Salesforce and a pioneer of cloud computing. Benioff was named ""The Decade's Top Innovator"" by Forbes, one of the World's Greatest Leaders by Fortune and one of 10 Best-Performing CEOs by Harvard Business Review. He has won numerous awards for his leadership on equality.A Fortune 500 company with more than 45,000 employees, Salesforce has been recognized as the Most Innovative Company by Forbes, the Best Place to Work and 15th Most Admired Company in the World by Fortune, and People has ranked Salesforce #1 on its Companies that Care list for three years in a row. Upon founding Salesforce, Benioff created the 1-1-1 model of philanthropy, giving one percent of the company's equity, product, and employees' time back to communities around the world. Today, more than 8,500 companies have adopted the 1-1-1 model through the Pledge 1% movement.

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