Why Startups Fail: A New Roadmap for Entrepreneurial Success | 誠品線上

不受傷創業

內容簡介

內容簡介 想知道創業如何成功，最好的方法就是該研究前人創業如何失敗！"

作者介紹

作者介紹 Tom Eisenmann is the Howard H. Stevenson Professor of Business Administration at Harvard Business School (HBS) and the faculty co-chair of the Arthur Rock Center for Entrepreneurship. Since joining the HBS faculty in 1997, he s led The Entrepreneurial Manager, an introductory course taught to all first-year MBAs, and launched fourteen electives on all aspects of entrepreneurship, including one on startup failure. Eisenmann has authored more than one hundred HBS case studies and his writing has appeared in The Wall Street Journal, Harvard Business Review, and Forbes.

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