Finding My Virginity: The New Autobiography | 誠品線上

Finding My Virginity: The New Autobiography

內容簡介

內容簡介 維京集團創辦人理查‧布蘭森繼推出回憶錄《維珍旋風：品牌大師布蘭森自傳》後，旋風回歸分享他的人生經營學1998年理查‧布蘭森在推出《維珍旋風：品牌大師布蘭森自傳》後，帶領讀者發現他如何將學生雜誌事業晉級為傳奇品牌大師維京集團。每項挑戰都是充滿艱鉅，每個機會都在超乎尋常之時才會發生，每一段冒險就從這句話開始，「管他的，做就對了！」50年前布蘭森創辦了他的第一間公司，現在他則要分享他人生的成功與失敗，還有他的人生及職場經營學。從中我們將發現布蘭森從未停止挑戰，打破傳統及尋找新的冒險，儘管他已擁有國際品牌維珍集團。他帶領維珍集團走向新的千禧年，無畏開拓新格局，例如手機、媒體、健身房、銀行等等，甚至成立維珍銀河，開拓全球首家太空旅遊旅行社。他是每個人的夢想典範，勇於向現實挑戰，適時掌握商機，又能及時行樂享受生活，將生命活到極致。 Never lose the thrill of trying something for the first time. Now updated with new chapters, as Richard reveals the secrets behind the game-changing Virgin Hyperloop One, and reaches for the stars with Virgin Galactic. Fifty years ago, Sir Richard Branson started his first business. In his new autobiography, Finding My Virginity, the Virgin Founder shares his personal, intimate thoughts on five decades as the world's ultimate entrepreneur. Following on from where bestselling Losing My Virginity left off at the dawn of the new millennium, Finding My Virginity reveals how Branson created 12 different billion dollar businesses and hundreds more companies across dozens of sectors, whilst breaking world records on land, sea and air. It takes us behind the scenes as Sir Richard Branson creates the world's first commercial spaceline, Virgin Galactic, and handles the biggest crisis he has ever faced. Join Sir Richard as he juggles working life with raising his children Holly and Sam, building a marriage with his wife Joan and creating a unique company culture. Discover how he created a new life on Necker Island, while continuing to grow the Virgin brand into all corners of the world. Get the real story behind adventures and run-ins with everyone from Bill Gates and Kate Moss to Nelson Mandela and Barack Obama. This is the true account of how the Virgin Founder reinvented himself and his brand for the 21st century, while continuing to push boundaries, break rules and reach for the stars in more ways than one. This is the story of the man behind the beard, the business, the bravado and the brand. Find out how the ultimate entrepreneur did it for the first time - all over again.

作者介紹

作者介紹 Sir Richard BransonSir Richard Branson is a global entrepreneur, adventurer and founder of the Virgin Group, one of the world's most recognised and respected brands. He is the international bestselling author of seven books, including the classic Losing My Virginity and the new autobiography Finding My Virginity. He lives on Necker Island in the British Virgin Islands, is married to Joan, father to Holly and Sam and proud grand-dude to four grandchildren.

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