Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It | 誠品線上

訂閱經濟: 如何用最強商業模式, 開啟全新服務商機

作者 左軒霆/ 偉瑟特
出版社 PENGUIN BOOKS LTD.
商品描述 Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It:訂用經濟迅速發展,儼然成為一個新的經濟模式,Neflix、Spotify、Adobe

內容簡介

內容簡介 台裔矽谷金童「祖睿CEO」左軒霆出書!「訂用經濟」迅速發展,儼然成為一個新的經濟模式,Neflix、Spotify、Adobe等公司都是訂用經濟崛起的代表,顧客只要每個月花低額的費用,就可以享用同等的服務。與其花大錢購買產品,現在顧客反而傾向用低額的費用,就可以有快速的管道,通向隨手可取得的服務,以往倚靠單一產品銷售的方式,逐漸被以客人為中心、可以循環獲利的訂用經濟所取代。全球最大的訂用管理平台祖睿,已成功協助許多知名企業轉型,祖睿的CEO左軒霆在這本書中分享訂用經濟的精髓、和客戶建立緊密關係的方法、如何將老客戶轉成新型態的訂用戶。左軒霆在本書中也大方分享曾經合作過的客戶案例,例如Adobe、Fender(樂器公司)、Caterpillar(重工業設備公司),藉由這些企業的故事來說明訂用經濟的操作方式,考慮轉型的企業老闆也可從中獲得實用的資訊。Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginningToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

商品規格

書名 / Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It
作者 / 左軒霆 偉瑟特
簡介 / Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It:訂用經濟迅速發展,儼然成為一個新的經濟模式,Neflix、Spotify、Adobe
出版社 / PENGUIN BOOKS LTD.
ISBN13 / 9780241363669
ISBN10 / 0241363667
EAN / 9780241363669
誠品26碼 / 2681596382008
頁數 / 256
注音版 /
裝訂 / P:平裝
語言 / 3:英文
尺寸 / 23.4X15.3CM
級別 / N:無