首頁外文書商業行銷商務趨勢 〉How to Build a Billion Dollar App: Discover the Secrets of the Most Successful Entrepreneurs of Our Time
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How to Build a Billion Dollar App: Discover the Secrets of the Most Successful Entrepreneurs of Our Time

How to Build a Billion Dollar App: Discover the Secrets of the Most Successful Entrepreneurs of Our Time
如何打造營收上億的App


作者  /  George Berkowski 喬治.伯克斯基

出版社 / Piatkus Books

出版日期 / 2014/09/04

商品語言 / 英文

裝訂 / 平裝

定價 / NT$825

售價 / 9折, NT$ 743

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How to Build a Billion Dollar App: Discover the Secrets of the Most Successful Entrepreneurs of Our Time 其它優惠/消息


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內容簡介

Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.

In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski - one of the minds behind the internationally successful taxi hailing app Hailo - gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.

Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber and Flipboard to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).

If you've ever dreamed of quitting your nine to five job to launch your own company or you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.







詳細資料

誠品26碼 /2681400157006
ISBN 13 /9780349401379
ISBN 10 /0349401373
EAN /9780349401379

頁數480
尺寸23.5X15.2X3.5CM
裝訂平裝
級別
語言英文
成份




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