首頁外文書商業行銷商務趨勢 〉The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
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The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

The Ultimate Sales Letter: Attract New Customers. Boost your Sales.


作者  /  Dan S. Kennedy

出版社 / ADAMS MEDIA

出版日期 / 2011/02/14

商品語言 / 英文

裝訂 / 平裝

定價 / NT$600

售價 / 9折, NT$ 540

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The Ultimate Sales Letter: Attract New Customers. Boost your Sales. 其它優惠/消息


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內容簡介

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

Completely updated text and examples
Great headline formulas
New exercises to spark creativity
The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.







詳細資料

誠品26碼 /2681350642003
ISBN 13 /9781440511417
ISBN 10 /1440511411
EAN /9781440511417

頁數240
尺寸21.1X13.7CM
裝訂平裝
級別
語言英文
成份




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