首頁外文書商業行銷商務趨勢 〉Created in China: How China Is Becoming a Global Innovator
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Created in China: How China Is Becoming a Global Innovator

Created in China: How China Is Becoming a Global Innovator


作者  /  Georges Haour/ Max Von Zedtwitz

出版社 / BLOOMSBURY PUBLISHING

出版日期 / 2016/01/14

商品語言 / 英文

裝訂 / 精裝

定價 / NT$799

售價 / NT$ 799 ※ 特價商品,不再折扣

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Created in China: How China Is Becoming a Global Innovator 其它優惠/消息


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內容簡介

Undisputedly, China has become the world's manufacturing powerhouse, accounting for around half of all personal computers, digital cameras and kitchen appliances. However, the country is fast transitioning from low-cost manufacturing to a higher-value, innovation-led economy, a critical transformation that is at the heart of this new title. Companies are the essential engines of the wealth-creation process, particularly in the areas of internet and mobile telecommunications, and firms such as Tencent and Xiaomi are showing clear potential to become major players. Demonstrating strong commitment to the country's relentless progress in the realm of innovation, the Chinese government has encouraged the development of a business environment in which firms can experiment, operate and thrive.

Created in China provides an examination of the critical human factors at play, as well as re-assessing some of the metrics traditionally used to describe and measure China's capacity for innovation. As Chinese firms begin to transform the country into a truly global innovator, the emerging patterns of future innovation are identified and reviewed. New and dynamic practices are arising that are recognisably Chinese, yet at the same time capable of competing on the world stage. Following the successes of firms such as Huawei, Haier and Lenovo, a growing number of technology-focused firms are now turning their attention towards markets outside of China - a development that will not only benefit the country but will provide exciting opportunities for businesses throughout the world.







詳細資料

誠品26碼 /2681234144005
ISBN 13 /9781472925138
ISBN 10 /1472925130
EAN /9781472925138

頁數200
尺寸23.4X15.6CM
裝訂精裝
級別
語言英文
成份




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