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A5/05: Lufthansa and Graphic Design

A5/05: Lufthansa and Graphic Design

Visual History of an Airline

作者  /  Jens Muller/ Karen Weiland/ Ed.

出版社 / LARS MULLER PUBLISHERS

出版日期 / 2015/08/24

商品語言 / 英/德對照

裝訂 / 平裝

定價 / NT$1,375

售價 / 9折, NT$ 1,238

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A5/05: Lufthansa and Graphic Design 其它優惠/消息


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內容簡介

Deutsche Lufthansa is one of the most important airlines in the world, with a long and diverse history that goes back to 1926. The visual identity of Lufthansa is just as long and diverse. The beginning of the 1960s saw one of the most important steps in the development of corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group at the Hochschule für Gestaltung Ulm to develop a visual identity for Lufthansa. It was substantially realized in 1963 and up until the present day counts as one of the most groundbreaking corporate design solutions of the 20th century. With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time. Alongside numerous illustrations from the corporate archive and background articles and interviews, this volume contains reproductions from the Ulm study of 1962 and the first corporate design manual for Lufthansa from 1963.







詳細資料

誠品26碼 /2681231760000
ISBN 13 /9783037782675
ISBN 10 /3037782676
EAN /9783037782675

頁數128
尺寸21X14.8CM
裝訂平裝
級別
語言英/德對照
成份




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