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Grinding It Out: The Making of McDonald's

Grinding It Out: The Making of McDonald's


作者  /  Ray Kroc

出版社 / ST. MARTIN'S PRESS

出版日期 / 2016/08/02

商品語言 / 英文

裝訂 / 平裝

定價 / NT$560

售價 / 9折, NT$ 504

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內容簡介

電影《速食遊戲》原著

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.

Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.







詳細資料

誠品26碼 /2681358382000
ISBN 13 /9781250127501
ISBN 10 /1250127505
EAN /9781250127501

頁數224
尺寸21.1X13.8CM
裝訂平裝
級別
語言英文
成份


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