首頁外文書商業行銷商務趨勢 〉The Shopkeepers: Storefront Businesses and the Future of Retail

The Shopkeepers: Storefront Businesses and the Future of Retail 其它優惠/消息


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無可取代的傳統小店正夯!看這些傳統店家如何擊敗電子商店及連鎖賣場,感受真誠及最有溫度的小商家生態

小型商店正面臨新生及轉型,從精選商品、極具氛圍的裝潢到無可挑剔的服務,因為這些迷人的特性,個人風格強烈的店家正逐漸取代網路商店及大型連鎖賣場。在這個電子商務盛行的年代,想開一家真正的商店似乎是一項大膽的嘗試。然而從維也納到溫哥華,這些新興的店家不畏大型商家為對手,以獨特的風格及服務,店主幽默的性格及專業的知識,被許多顧客喜愛及追隨。

轉型的小型商店發展出一套全新的商家文化,書中列舉世界各地最新潮的店家及傳統百年老店,店主以對商品的熱情及專業知識,打造各種風格的商家,從販售復古鏡框、專門從印度或中國進口的紡織品、專業書籍、手工香皂、各種等級的橄欖油甚至到繽紛的熱帶魚等。有些店家專職於重新改革家傳的店鋪,有些則以創新的商品吸引顧客,作者更大方分享許多隱藏於店家的達人,例如閉眼就辨別200多種巧克力及起司的烹飪職人。以出眾的產品及原創的店內裝潢,創新的思維及最重要的,友善及不可挑剔的服務品質才能真正打動顧客的心,唯有最真誠的面對面服務才能使這些獨特的傳統店家永續經營。

R. Klanten 為德國《Gestalten》出版社負責人;Sven Ehmann目前為德國《Gestalten》的創意總監;Sofia Borges目前為作家及《Gestalten》的建築設計編輯。
 

Good stores still exist. In fact, their number is growing. Well-designed specialty shops that are inspired by the small manufacturers and mom-and-pop operations of the past are now sprouting up. These outlets are defying e-commerce and anonymous online shopping with outstanding products, original interior design, innovative concepts, and, first and foremost, friendly and competent customer service.The Shopkeepers explores this new store culture through examples such as barbershops, fish smokeries, tailors, and milliners, as well as retail spaces specializing in stationery, hardware, buttons, home decor, or coffeemakers.

They can be found off the beaten track as well as in the hearts of major cities from Berlin to Beirut. The book makes it clear that they are all driven by the passion that their founders and operators have for their business ideas and products, whether vintage eyeglasses, textiles from India or China, specialty books, soaps, olive oils, or tropical fish. While some shops are based on innovative ideas, others are reinterpretations of traditional family businesses.The Shopkeepers also introduces some of the personalities behind these exciting retail concepts.

Many have been running their shops for years but are only now being recognized by a new generation of consumers for their acumen, integrity, and knowledge --from shoemakers who truly understand their craft to culinary experts who can differentiate between 200 types of chocolate or cheese with their eyes closed.Some are such interesting characters that the chance to interact with them is reason enough to attract potential customers.In the stores featured in The Shopkeepers, the customer is again king and can find a personal, quality retail experience that the internet simply cannot provide. The book reminds us all of the value of exceptional service and of meticulously selected products which are built to last and on which one can depend. If they didn't exist already, they do now.
















詳細資料

誠品26碼 /2681067943004
ISBN 13 /9783899555905
ISBN 10 /3899555902
EAN /9783899555905

頁數256
尺寸30X24CM
裝訂精裝
級別
語言英文
成份




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