首頁外文書社科傳媒 〉Propaganda
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Propaganda

Propaganda


作者  /  Edward Bernays

譯者  /  Mark Crispin Miller/ Introduction

出版社 / Baker & Taylor

出版日期 / 2004/09/15

商品語言 / 英文

裝訂 / 平裝

定價 / NT$600

售價 / 9折, NT$ 540

※ 無庫存


Propaganda 其它優惠/消息


introduction all_character


內容簡介

With politics taking centre stage due to the US presidential election, the time is perfect for a reprint of this classic work from Edward Bernays, the father of public relations and political spin and the man who designed the ad campaign that got the United States involved in World War I. Written in 1928, this was the first book to discuss the manipulation of the masses and democracy by government spin and propaganda.







詳細資料

誠品26碼 /2681257377008
ISBN 13 /9780970312594
ISBN 10 /0970312598
EAN /9780970312594

頁數175
尺寸19.6X12.7X0.8CM
裝訂平裝
級別
語言英文
成份




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