首頁外文書藝術工藝收藏 〉Champion of the Lark: Harold Churchill and the Presidency of Studebaker-Packard 1956-1961
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Champion of the Lark: Harold Churchill and the Presidency of Studebaker-Packard 1956-1961

Champion of the Lark: Harold Churchill and the Presidency of Studebaker-Packard 1956-1961


作者  /  Robert R. Ebert

出版社 / Baker & Taylor

出版日期 / 2013/08/22

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,800

售價 / NT$ 1,800 ※ 特價商品,不再折扣

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Champion of the Lark: Harold Churchill and the Presidency of Studebaker-Packard 1956-1961 其它優惠/消息


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內容簡介

A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. Quickly launching a program of ""realism and common sense,"" he focused the company's energies on a few selected market segments where he saw opportunities for gain. His vision for a compact economy car led to the Lark, the hit model that Studebaker desperately needed. This thorough examination of Churchill's leadership of Studebaker-Packard draws upon Board of Directors minutes, internal documents, oral histories and media reports in constructing a detailed account of these crucial years. In addition to covering the cars and trucks produced under Churchill in detail, it closely traces Churchill's actions as president and analyses his motivations, the pressures he faced, his leadership style and the success or failure of his tenure.







詳細資料

誠品26碼 /2681239516005
ISBN 13 /9780786474202
ISBN 10 /0786474203
EAN /9780786474202

頁數196
尺寸25.1X17.5X1.3CM
裝訂平裝
級別
類別傳記/回憶錄
語言英文
成份


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