首頁外文書商業行銷商務趨勢 〉Fashion Marketing: Theory, Principles & Practice
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Fashion Marketing: Theory, Principles & Practice

Fashion Marketing: Theory, Principles & Practice


作者  /  Marianne C. Bickle

出版社 / Baker & Taylor

出版日期 / 2010/06/21

商品語言 / 英文

裝訂 / 平裝

定價 / NT$5,175

售價 / NT$ 5,175 ※ 特價商品,不再折扣

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內容簡介

Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women’s fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today’s principles to future practices of fashion marketing.







詳細資料

誠品26碼 /2680931125003
ISBN 13 /9781563677380
ISBN 10 /1563677385
EAN /9781563677380

頁數352
尺寸18.5X2.5X23.4CM
裝訂平裝
級別
語言英文




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