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Business Adventures: Twelve Classic Tales from the World of Wall Street

Business Adventures: Twelve Classic Tales from the World of Wall Street
商業冒險: 華爾街的12個經典故事


作者  /  John Brooks 約翰.布魯克斯

出版社 / Baker & Taylor

出版日期 / 2014/08/12

商品語言 / 英文

裝訂 / 平裝

定價 / NT$680

售價 / 77折, NT$ 524

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Business Adventures: Twelve Classic Tales from the World of Wall Street 其它優惠/消息


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內容簡介

From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.

Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.







詳細資料

誠品26碼 /2680927462006
ISBN 13 /9781497644892
ISBN 10 /1497644895
EAN /9781497644892

頁數464
裝訂平裝
級別
語言英文




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