首頁外文書商業行銷商務趨勢 〉The Economist Style Guide (12 Ed.)
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The Economist Style Guide (12 Ed.)

The Economist Style Guide (12 Ed.)


作者  /  Ann Wroe

譯者  /  The Economist/ Ed.

出版社 / PROFILE BOOKS LTD

出版日期 / 2018/05/03

商品語言 / 英文

裝訂 / 平裝

定價 / NT$550

售價 / 79折, NT$ 435

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The Economist Style Guide (12 Ed.) 其它優惠/消息


introduction all_character


內容簡介

簡明的寫作是思緒清晰的關鍵,思考想要說的事,用盡可能簡單地方式寫出來。

這是本書的重點,也是知名的商業趨勢雜誌《經濟學人》最廣為人知的特色。

透過這本寫作指南,《經濟學人》教讀者如何享受英語寫作的樂趣,以及避開意想不到的寫作陷阱,讓讀者可以輕鬆地用寫作溝通。

標點符號、縮寫、大小寫等用法,避免常見的錯誤和陳腔濫調等,本書內容都有提及。並且,《經濟學人》提供了大量的參照資料,包括英式和美式英文用法的差異。

和其他寫作指南不同的是,《經濟學人》在內容中放進更多靈魂,讀者可以看到編輯們的幽默和風格,並且扣緊重點,不拖泥帶水,讓讀者一讀就懂、一試就上手。

Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible.

That's the thinking that underpins this much-loved guide, and the mantra for anyone wanting to communicate with the clarity, style and precision for which The Economist is renowned.

The Economist Style Guide guides the reader through the pleasures and pitfalls of English usage. It offers advice on the consistent use of punctuation, abbreviations and capital letters, identifies common errors and clichés and contains an exhaustive range of reference material - covering everything from business ratios to mathematical symbols and common Latin phrases. It also tackles the key differences between British and American English.

But this is no ordinary guide to English usage. It has a wit, verve and flair which make it much more than a simple work of reference. Here are just some examples:

- anticipate does not mean expect. Jack and Jill expected to marry; if they anticipated marriage, only Jill might find herself expectant.
- Take care with between. To fall between two stools, however painful, is grammatically acceptable. To fall between the cracks is to challenge the laws of physics.
- critique is a noun. If you want a verb, try criticise.
- use words with care. If This door is alarmed, does its hair stand on end?

The Economist Style Guide is required reading for anyone who wants to communicate with style.







詳細資料

誠品26碼 /2681535773003
ISBN 13 /9781781258316
ISBN 10 /1781258317
EAN /9781781258316

頁數288
尺寸19.8X12.9CM
裝訂平裝
級別
語言英文
成份0.00




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