首頁外文書商業行銷商務趨勢 〉Never Leave Well Enough Alone
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Never Leave Well Enough Alone

Never Leave Well Enough Alone


作者  /  Raymond Loewy

譯者  /  Glenn Porter/ Introduction

出版社 / JOHNS HOPKINS UNIVERSITY PRESS

出版日期 / 2002/12/04

商品語言 / 英文

裝訂 / 精裝

定價 / NT$2,205

售價 / NT$ 2,205 ※ 特價商品,不再折扣

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Never Leave Well Enough Alone 其它優惠/消息


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內容簡介

Between the 1930s and the 1960s, Raymond Loewy's streamlined designs for thousands of consumer goods―everything from toasters and refrigerators to automobiles and ocean liners―radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of Time in 1949; in 1990, he was selected as one of Life's "100 Most Important Americans of the 20th Century." Whether they realized it or not, Americans at mid-century lived in a Loewy-designed world, from the cigarettes they smoked (Lucky Strike's packaging), the soda they drank (the restaurant Coca-Cola dispenser), the toothpaste they used (Pepsodent's toothpaste tube), the cars they drove (his organization was Studebaker's design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, and the department stores (Gimbel's, Foley's, and Lord & Taylor) and grocery stores (Lucky) where they shopped.

Never Leave Well Enough Alone was first published in 1951 at the height of Loewy's career. His company, Raymond Loewy Associates, served as design consultants to more than a hundred of the world's largest corporations, and products manufactured to their specifications sold in excess of $3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life.







詳細資料

誠品26碼 /2681239499001
ISBN 13 /9780801872112
ISBN 10 /0801872111
EAN /9780801872112

頁數488
尺寸15.2X3.7X15.9CM
裝訂精裝
級別
語言英文
成份




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